Design the website and managed team overseas on the implementation and execution of a responsive web design.
 

Orangetheory® Fitness has partnered with PATH, the first refillable bottled water brand, to provide a custom-designed bottled water to make available in select studios nationwide, as well as for OTF network events. The ask was to refresh the bottle design to re-invigorate the excitement around the product for both studios and members.

01 CASE STUDY: WILD EYE CURATIONS
Wildeye is a one-stop-shop for all of your gifting needs.  Every gift is curated with fun, unique and functional products in a special way.

Please scroll down for Case Study 02

02 CASE STUDY: UX RESEARCH FOR AIRLINE BOOKING PROCESS

Objective
The client is a start-up airline called Fly UX. They’re looking to create an online experience that is fast, easy, and intuitive: one that’s based on a deep understanding of their target users.

Task
The task is to design a new mobile app for Fly UX. The focus specifically on the flight booking process: how users search for, find and select flights online.

Responsibilities
UX Research, UX Design, UI Design

Tools
Figma, Adobe XD, Sketch

Methods
Benchmarking, Usability Testing, Affinity Diagram, Journey Mapping

The main brochure was designed to invite the guest to a pleasant enviroment. Showcasing floor plans with detailed amenities.

Created a 4Ocean page for Taboola. Taboola has become the largest discovery platform, realizing tremendous growth in users and revenue.

Taboola is a platform software that discovers just the right thing based on a person’s interests.

I delivered my expertise to the world of luxury real estate including creating branding systems, identity development, visual communication, promotional materials, environmental graphics, and packaging. Used my skills and knowledge of formats, typography, papers, inks, specialty finishes, folds, and binding processes to bring a distinct feel and look to every project.

PODER MAGAZINE

Changing gears and industries, for the past two years I have worked with Page One Media, a Televisa Publishing company in editorial design and infographics. As Art Director for Poder Magazine, I have worked directly with the creative director and alongside a team of writers, editors, illustrators and photographers.

Brand designer, created graphics for video and video packaging on a series of 3-minute web series for Yahoo! Mujer Online to reach their Latin America Markets. A series of step by step delicious and simple recipe videos with a clean and organic look for simple living. Named Con Mucho Gusto for the Argentina market and La Mesa está Servida for the Mexico markets. Collaborated with S + A Media production company to create the successful series which was later requested to be translated for Yahoo’s US markets.

http://vimeo.com/77559165

client: Citrine By The Stones
Manage and update CMS Website

Uconnect is the connectivity system in FCA vehicles. The main functions are: remote services, safety & security, vehicle health report. The ask was to design an email experience targeting new vehicle owners to sign-up with a 6-month trial. But they need to take 3 steps – 1. activate connected services, 2. enroll in connected services and 3. download the Uconnect app.